© 2020 Paste Media Group. "[17], Another lawsuit was filed in the Southern District of New York on January 29, 2019, alleging violations of New York’s Unfair and Deceptive Trade Practices Act. We tasted in silence which made for a really fun lunch. It's a magical drink available in 21 distinct, very subtle flavors. I expected the Orange flavor of LaCroix to be bland but it’s actually pretty good. It reminds me of the Wild Cherry flavor of Clearly Canadian, minus the sugar. Still, it’s worth keeping around for mixing with bitters or as a base for cocktails. I will drink it if I cannot find any Orange. She then mixed up the glasses so neither of us knew which was which. [3], Since the early 1990s, LaCroix has been a fairly well-known product in the Midwest. I have ranked it this high in the list only because of its taste proximity to Orange. In fact that’d be a great slogan! Kirkland Signature Sparkling Water 32-pack with three very familiar flavors. Despite its dryness, it still tastes like a natural, juicy orange. Along with Melon Pomelo, I always keep this stocked in my house. I’d keep it around as a mixer for Aperol, but as with Lime, I prefer the Perrier version. Part One. Lime flavor LaCroix is basically Lemon’s equally boring twin and it tastes like how my lawnmower smells. The plain flavor of LaCroix—something they call “water”—is referred to as Pure. Lime flavor LaCroix is basically Lemon’s equally boring twin and it tastes like how my lawnmower smells. It could have lost a little mouth-feel sitting in the fridge for a month. A person can only have so many thoughts about sparkling water. Once an oft-ignored staple of dusty mid-Western grocery stores, it’s now the drink of choice for healthy trendsetters desperately trying to convince themselves they don’t miss soda. How Cisco built an enterprise design system. Otherwise it would just be flavor. They were similar but the bubble liveliness set it apart for her. Drink #1: Stacy gave it a 3 on essence. It’s also inferior to the Perrier version of lime sparkling water. False. It tastes more strawberry than pineapple, which might be okay if the drink had sugar, but as it turns out, unsweetened strawberries are just kind of weird. That title belongs to Berry, which also has the distinction of being the most common and boring amalgamation of bushed forest fruits on the face of the planet. The slight sourness of this flavor is tempered by the mellowness of the cucumber, which I find refreshing. Get with it. I suppose if you’re a cranberry though that’s about as good of an endorsement as you’re gonna get. The grapefruit flavor of LaCroix has a great name but the flavor is exactly average. I like Mango. Qualifier: Our La Croix sample was pretty old. As a flavor, cranberry is usually outright offensive, but in this case, it was just meh. The successful execution of the “anti-Perrier” strategy, in all its forms, has been a key factor enabling LaCroix to become one of the top sparkling water brands. LaCroix, the Wisconsin-based bubbly-water company, has been sweeping the nation with some of the best sparkling water on the market. Perrier came in at number four with nearly $300 million in sales and 9.2 percent of the market share, while San Pellegrino landed the number seven spot with around $155 million in sales and 4.9 percent of market share, ranking just above Topo Chico, a relatively new contender on the sparkling water scene. Let’s be clear. Caporella has denied the claims and remains as CEO. As LaCroix fans know, the cans of the Melon Pomelo flavor are taller and slimmer, which inconveniently do not fit into the Fallout 4 themed mini-fridge I keep next to my PC. Stacy said, “I’d probably pay the extra 8 cents for a cooler looking can.”, The designer’s guide to design system ROI & success, Costco’s Inflation-Resistant Hot Dog, by the Numbers. I love LaCroix. [2], In spring of 2015, with sugary soda sales plummeting to a 30-year low in the US,[7] National Beverage saw an opportunity to expand their consumer base, subsequently launching a marketing campaign for the beverage on social media, specifically targeting millennials. All Rights Reserved. And I mean that as an endorsement. LaCroix drinkership is now a realm of ubiquity. The mixed LaCroix flavors are (Curate) melon pomelo, mure pepino, pina fraise, pomme baya, (Nicola) coconut cola, coffea exotica, cubana and lacola. Drink #2: Stacy had it higher at a 5 out of 10 while I only had this at a 2. Coconut seems to be the most hated flavor of LaCroix, and while it’s not my most-disliked, I get it. Hard pass. I informed Stacy we would be conducting an official blind taste-test this… Most everyone has heard of Perrier and San Pellegrino (also known as S. Pellegrino), and they seem to be the [12] One lawsuit was settled out of court in January 2018, and one was still pending as of July 2018. It’s not bad, but it tastes mostly like cinnamon. LaCola is, as the name would suggest, LaCroix’s version of cola. [4][11], Nick Caporella, the company's CEO, was accused of sexual harassment by two former employee pilots who alleged inappropriate touching on more than 30 trips between 2014 and 2016. [2], The beverage fared well in popularity and sales in the surrounding Midwest region for the following decade. It also improves the taste of NiCola and Cran Raspberry, so if you’re trying to make the best of those regrettable purchases, pick up a case. Meant to appeal to sparkling water consumers who were put off by Perrier's " snobbish positioning", LaCroix marketed to its niche by imaging itself as an "all occasion" beverage. Kirkland Signature all the way. You can get a stronger sugar-free cola-like flavor by putting Fee Brothers’ whiskey barrel aged aromatic bitters in plain sparkling water. Other than that, I don’t have a lot of thoughts on this one. “LaCroix: You Get Used To It.” That being said, I’ve drank all 20 flavors of LaCroix, in enough quantities that by now I have some clear preferences. [4] Their marketing efforts have since helped position LaCroix with mainstream news outlets as a healthier alternative to sugary soda, as well as a mixer for popular cocktails. C’mon La Croix. And the peach ones are pretty good too. [3] However, in the same year, due to Heileman's admitted lack of experience outside the beer market, it sold the brand to National Beverage (then Winterbrook). As Jelly Belly Beans have taught us, pear flavored things are the best things. I informed Stacy we would be conducting an official blind taste-test this weekend because we had a few left-over La Croix’s from the last 24 pack. We each jotted down our notes in the following categories: Drink #1: We both felt #1 was lacking in mouthfeel. Some original flavors include grapefruit, lemon, lime, limoncello, cran-raspberry, orange, coconut, berry, apricot, passionfruit, tangerine, peach-pear, mango and pure. I hate most cherry flavored things with a passion but LaCroix Cerise Limon ranks high with me because it tastes so much like real cherries. Apricot flavored LaCroix is a nice way to taste a close approximation of the fruit, without a trip to the orthodontist. Head to head I got much less flavor essence on #2 than Stacy did. [1], In 1981, the G. Heileman Brewing Company, of La Crosse, Wisconsin, introduced LaCroix as one of the first "Anti-Perrier" brands. I struggle to understand why there needs to be a Tangerine LaCroix when there’s already a perfectly good Orange flavor. This always bothered me.

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